RLI Insurance
Holiday Cards
Art Direction, Illustration & Layout Design
For RLI's holiday cards, I focused on themes of festivity, partnership, appreciation, and a playful take on the brand. I illustrated the company’s brand champion, "Sonny", in various winter scenes, along with patterns and other decorative elements that enhanced the overall design.
Targeting employees, executives, and business partners, the cards aimed to foster appreciation and strengthen relationships. My design choices were influenced by a desire to create inclusive winter scenes, while adding a fun and fresh perspective that captures the holiday spirit.
Utilizing digital drawing techniques, I created vibrant illustrations that reflected RLI's unique branding and culture. The final designs not only showcased the company's commitment to relationships, but also provided a joyful way for employees to connect with one another and express gratitude to clients and partners.








