RLI Insurance
Holiday Cards
Art Direction, Illustration & Layout Design
For RLI's holiday cards, I focused on themes of festivity, partnership, appreciation, and a playful take on the brand. I illustrated the company’s brand champion, "Sonny", in various winter scenes, along with patterns and other decorative elements that enhanced the overall design.
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Targeting employees, executives, and business partners, the cards aimed to foster appreciation and strengthen relationships. My design choices were influenced by a desire to create inclusive winter scenes, while adding a fun and fresh perspective that captures the holiday spirit.
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Utilizing digital drawing techniques, I created vibrant illustrations that reflected RLI's unique branding and culture. The final designs not only showcased the company's commitment to relationships, but also provided a joyful way for employees to connect with one another and express gratitude to clients and partners.