Art Direction, Layout Design
& Photo-manipulation

RLI Insurance's corporate advertisements aim to engage stakeholders, producers, brokers, and policyholders. I introduced a fresh advertising style that highlighted RLI's commitment to professional relationships and innovative service, focusing on specialty insurance solutions.

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Key messages usually center around the company’s specialty insurance solutions and the uniqueness of the company from other property and casualty firms. To convey this, I developed a visual narrative that showcased RLI’s drive and dedication to serving customers in unexpected ways through the images I curated.

Using Adobe Photoshop and InDesign, I created visually compelling ads that aligned with the brand’s identity, ultimately resulting in cohesive advertisements that effectively engaged stakeholders and differentiated RLI
in the market. ​

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