This hard seltzer needed a name, visual identity, and an identified target audience. I created a logo, brand pattern, brand color palette, and established the tagline and typography for Confetti Hard Seltzers. I designed three labels that reflect their flavors, as well as a 12 can box design that is able to be translated to additional flavors. The brand I created matches the quality of the product and the intended target audience.

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Click the images to read more about my process of the creation of this piece.